Rocky's connects with customers and hungry pets

Springfield, Mass.-based Rocky’s Ace Hardware, a family-owned business with 33 stores has engaged in a partnership with Nutro Pet Foods and its customers to help homeless and abandoned pets.

Each of the 33 Rocky’s Ace Hardware stores have partnered with an area Humane Society or Shelter to collect food this holiday season for forgotten and unfortunate animals. “This is a fantastic opportunity for concerned individuals to help innocent animals without having to make a separate trip to their area Animal Shelter or Humane Society” said Rocco Falcone, president and CEO.

Under the program, customers make donations of pet food at their local Rocky’s Ace Hardware store. The stores collect all donations and drive them to their locally chosen charity. Nutro Pet Foods has partnered with Rocky’s in donating more than $1,500 worth of premium dog and cat food to kick-start the program.