Hillman Group enters Builders Hardware category

The Hillman Group, a Cincinnati-based fastener manufacturer, has announced its entry into the Builder's Hardware segment with the release of its Hardware Essentials collection. The new line utilizes color to differentiate the product categories -- connection, reinforce, interior, security, miniature, decorative door, hinges, gate, storm and screen, and organize -- to assist the end consumer in their shopping experience.  Packaging includes cards, gravity feed, bulk, polybagged and flagged items.  Detailed trilingual package instructions and project illustrations are also packaging highlights. The products are designed for both consumers and contractors.

The release of the product line is the culmination of several years of research, packaging development and merchandising design. The program is fully supported by several pieces of in-depth sales collateral, a state-of-the-art planogramming software program allowing for customizable displays, a customer service support line, in-store product knowledge training, and innovative "MS Tags" designed for hardware retailers.

Established in 1964, Hillman sells to hardware stores, home centers, pet suppliers, mass merchants and other retail outlets primarily in the United States, Canada, Mexico and South America.