ACO Hardware signs on with Vertis

Michigan-based home improvement chain ACO Hardware has expanded its relationship with Vertis and named the company its exclusive provider of newspaper inserts, Inserts2online and logistics.

“Our partnership with Vertis started in 2009, and we have benefited greatly from their consistently high-quality advertising inserts that attract our customers’ attention,” said Jim Zub, director of marketing and advertising for ACO Hardware. “As we continue to look for new ways to serve and connect with our valued customers, Vertis has stepped up and transformed the information in our weekly ads to also exist on our website so that shoppers can see our specials and offers with complete convenience.” 

Vertis will showcase the retailer’s complete collection of home improvement products through a highly targeted advertising program, which will include the production of single sheets, gatefolds and eight-page tabs.

Vertis' Inserts2online solution transforms print inserts into interactive online content, enabling the retailer to engage more customers with tools for researching and evaluating products and specials, making purchasing decisions, sharing offers with friends and printing coupons directly from the company’s website.

Other Vertis customers in the home improvement space include Lowe’s, Ace Hardware stores and Menards, according to the Baltimore-based company.