Harbor Freight card members add up

Harbor Freight’s founder and CEO Eric Smidt described the tool retailer’s three-month old Harbor Freight Credit Card program “one of the most valuable tools we’ve ever offered.”

The program has accumulated more than 300,000 accounts since its launch, Smidt said in a letter to customers.

For first purchases with the card, the customer gets a choice: a 10% discount on the entire purchase or, on purchases of $299 or more–whether they are buying one item or more—0% interest financing with equal monthly payments.

And on all future purchases with the card, customers can choose 0% interest with equal monthly payments on purchases of $299 or more, or earn 5% back in Harbor Freight Money, a certificate which is good for 90 days on any purchase.