Golden State Lumber unveils new 'identity'
Golden State Lumber has unveiled its new identity as Golden State Lumber + Showroom, which the company says "reflects its evolution as a complete building resource center."
This change, per Golden State, represents the family-owned company’s commitment to being the region's most flexible and responsive partner for building materials and showroom services.
"This brand evolution reflects our passion for serving builders, contractors, and architects," said Jessica Scerri, CEO. "While lumber remains core to our business, our industry-leading showrooms demonstrate our curiosity to innovate and drive efficiency for our customers."
Golden State says the addition of "Showroom" to the company name formalizes its expanded role in delivering comprehensive building solutions and product displays.
The updated brand identity will roll out across all locations in the coming months.
