Glidden paint by PPG is expanding its DIY product assortment for independent dealer partners. The reimagined program strengthens the lineup of DIY product offerings for this key retail channel and further highlights PPG’s commitment to the dealer network.
Glidden paint by PPG announced an expansion of its paint assortment products for independent dealer partners.
Launching on May 1, the full assortment will now include Glidden Fundamentals exterior paint – bringing exterior hide, coverage and washability to DIYers.
“This expanded program will provide our independent dealer network with a paint assortment that further enables them to drive growth in the DIY customer segment,” said Todd Gatesy, general manager, U.S. Dealer at PPG.
Along with a breadth of options at tiered price points, the lineup will be expanded to include a broader assortment of Glidden Grab-N-Go ready-mixed paints.
Now available in an expanded palette of popular colors, said the company, these ready-to-use offerings appeal to customers looking for a convenient way to add color to their space.
For those who prefer more personalization and customization, the assortment will continue to include the full Glidden color palette, which can be tinted into any interior or exterior product.
“This offering is the perfect complement to the pro product lineup they are currently retailing and brings a broader selection of our leading national DIY brand to their shelves,” said Gatesy.