Generac hires new energy technology leader
Generac announced that Norm Taffe has joined the company in a newly created position of president – energy technology.
“Norm is an exceptional leader whose in-depth solar industry knowledge and clean energy business experience offer incredible value to Generac as we continue to expand our capabilities,” said Generac CEO Aaron Jagdfeld.
Taffe will report directly to Jagdfeld, while taking the lead on long-range plans for Generac products and go-to-market strategies that integrate the clean energy business groups into a unified energy technology organization. Taffe will also ensure alignment between Generac’s core engineering team and the energy technology organization, said the company.
“I’ve been impressed by the contributions Generac has made to the clean energy industry, from its innovative product and platform solutions to its dedication to advancing energy technologies,” said Taffe. “I look forward to working with such a dynamic and devoted organization as we take a leadership role in the transition to a cleaner, more sustainable and more reliable electric grid.”
Taffe brings over 30 years of industry leadership experience, including board of director roles at publicly traded and privately held companies.
Most recently, he served as executive vice president and general manager of the residential solar business at SunPower Corporation in San Jose, California, where he led sales, marketing, engineering, operations and financial product development.
In his new role, said the firm, Taffe will lead the strategy for the energy technology organization at Generac, which is focused on supporting the next-generation grid with a comprehensive energy ecosystem comprised of solar and battery storage systems, energy monitoring and smart management devices, and distributed energy resource management systems (DERMS), and grid services.
“With his experience and expertise, we are uniquely positioned to leverage our investments and further grow Generac as the premier energy technology company we have envisioned, emphasizing our commitment to revolutionizing the 21st-century electrical grid,” said Jagdfeld.
Taffe will be based at Generac’s corporate headquarters in Waukesha, Wisconsin, where he will continue to build an energy technology leadership team that supports Generac’s enterprise strategy of “powering a smarter world,” said the firm.