Fortress Building Products enters e-commerce arena

Fortress Building Products is extending its reach to meet customer demand through the e-commerce arena. 

The Garland, Texas-based building products manufacturer has partnered with select online retailers to provide a virtual marketplace for its building products, including decking, framing, fencing, railing, fasteners, and lighting systems.

According to Fortress, the strategy provides new and existing customers with direct, reliable avenues for purchasing “Outdurable Living” solutions.

“Working hand-in-hand with reputable online retailers makes it easier than ever for homeowners and DIYers to purchase built-to-last outdoor living products,” said Glenn Coffee, director of channel sales, retail, and e-commerce, at Fortress Building Products. “Our industry is changing in front of our eyes—we’re seeing more and more buying decisions being made online. By operating in alignment with consumer purchasing habits, we’re able to better serve our customers and jumpstart a new phase of company growth.”

Fortress Building Products currently offers Versai ornamental steel fencing and Athens Residential aluminum fencing via select leading online retailers.

In the coming weeks, Apex PVC decking, Infinity I-Series composite decking, and Hulk Fasteners will be added to the company’s portfolio of virtual marketplace product solutions.