Attracting business from pros has been a big part of the Floor & Decor formula.
Floor & Decor is keeping its word regarding big expansion in 2022.
Earlier this month, the home improvement retailer said it expects 20% warehouse store expansion in 2022 along with 20% sales growth. As of the end of 2021, the company operated 160 stores and two design centers in 33 states.
In March alone, Floor & Decor has opened its 10th store in the Chicago market and its fourth location in Long Island, N.Y., Additional March openings include a design center in Tyson’s Corner, Va. and a store in North Portland, Ore., which goes live on March 31.
The prior month, Floor & Decor also opened new design centers in Houston and Miami, a third store opening in the San Antonio market, and openings in McAllen, Texas and Monona, Wis.
Looking ahead, Floor & Decor expects to open as many as 500 new locations in the next 8 to 10 years, including 32 new locations this year.
Floor & Decor’s North Portland store follows the company’s 70,000-square-foot warehouse format, including a design center, with 50 employees.
As has been the tradition with recent Floor & Decor openings, the retailer is actively pursuing sales to professionals.
“We are eager to introduce both Professional customers, as well as Homeowners, to our one-stop solution for their flooring needs with an extensive selection of in-stock, trend-right flooring options,” said Sarah Valentine, chief executive merchant of the North Portland store. “We offer great service and quality flooring at unbeatable prices. With our free design services, we look forward to helping every customer turn their vision into reality.”
Area pros are invited to attend a special Pro VIP Grand Opening event on April 26 and register to win a Chevrolet Colorado truck and other prizes including an iPad, Nintendo Switch, Yeti Cooler, and GoPro Hero among other products.
“It is very important to us to build relationships with our local professionals. Their success is our success,” said Valentine. “The store tours and giveaways give us a chance to support our community and tell them about our PRO Premier Rewards and all the benefits it can bring to their business.”
The North Portland Floor & Decor store will be giving away a $5,000 Floor Makeover as part of its grand opening festivities.