Floor & Decor continues to take aim at professional customers.
Floor & Decor has opened its latest location in Fresno, Calif.
The specialty retailer now operates 140 warehouse stores and two design studios in 32 states. This opening is the company’s 22nd location in California.
The 80,000 square-foot location has a team of 45 full-time and part-time associates led by Felix Sefa, the new store’s chief executive merchant.
“Floor & Decor is excited to open a store in Fresno,” said Sefa. “We are eager to introduce both professional customers, as well as homeowners, to our one-stop solution for their flooring needs with an extensive selection of in-stock, trend-right flooring options.”
Like other recent openings, Floor & Decor has put out a notice to builders, contractors, architects, designers, remodelers, flooring installers and realtors to visit the new location. Pros are invited to schedule a tour of the store and a chance to win a Chevrolet Colorado truck. During the tours, visitors get to meet the store’s Pro Services Team while learning about Floor & Decor products and services.
“It is very important to us to build relationships with our local professionals. Their success is our success,” said Sefa. “The store tours and giveaways give us a chance to support our community and tell them about our Pro Premier Rewards and all the benefits it can bring to their business.”
Floor & Decor said its locations carry more than 1 million square feet of in-stock flooring.
In the past three months, Floor & Decor has opened stores in Danbury, Conn. and Greenville, S.C. The company's next opening is scheduled for Fairfield, Conn. on June 21.