Stratus Wealth Advisors stepped up to the plate on Day Two of the 2023 Hardware & Building Supply Dealer LBM Finance & Development Week series of webcasts.
Sam Brownell, Stratus founder and owner, explained to the live audience: “With the last two years of economic turbulence, having an objective value of your company provides the foundation for effective succession planning.”
Brownell’s presentation—The Importance of Understanding Valuation—touched on the differences between equity value(value of the business to the owner) and enterprise value (the value of the business to a third party). He then walked the audience through a series of potential sales scenarios.
He set the stage with the following statistics:
• 80%: Percentage of owners who don't know the value of their business; and
• 90%: Percentage of owners who plan to fund their retirement by selling their business.
“Your business is likely your most valuable asset,” Brownell said. “Knowing the value of your business is imperative because it fuels important decision making like tax planning, funding your post ownership goals, and negotiating a sale price.”