Fastenal partners with the NHL
The National Hockey League has a new partner on the ice when it comes to maintenance, repair and operations.
Fastenal has been named the official MRO partner of the NHL in a multiyear global partnership through the 2023-2024 season. Both organizations, in announcing the agreement this morning, said the partnership is focused on creating an efficient and reliable MRO supply chain for ice rinks across North America.
When it comes to hockey, MRO needs include mechanical, electrical and plumbing products used to maintain rinks, sanitation and janitorial supplies required to keep facilities clean and safe, and power tools and accessories used by players and equipment managers to prep gear for games.
Future NHL tentpole events will provide Fastenal with a marketing presence. This includes corner in-ice advertising positions and in-arena branding at the NHL Winter Classic, NHL All-Star Weekend, NHL Global Series, and NHL Stadium Series.
Additionally, Fastenal will offer products used to maintain safe environments, including personal protective equipment (PPE), sanitizer, and cleaning supplies. PPE product sales played a big part in Fastenal’s overall sales during the second quarter of this year.
“Our facility operators, equipment managers and trainers can immediately benefit from Fastenal’s wide assortment of MRO products for all their specialized needs," said Max Paulsen, NHL director, business development. "This partnership reinforces the League’s commitment to community rinks via Fastenal’s industry-leading expertise, product inventory, and competitive preferred pricing, which will ultimately ensure the continued growth of hockey at all levels."
Based in Winona, Minn., Fastenal distributes of wide-ranging industrial and construction products. The company's service model centers on over 3,200 in-market locations, including its vending machine division.
"As we discussed a possible partnership with the NHL, it became clear the supply chain strengths of Fastenal, coupled with our steadfast commitment to providing safety solutions during this current environment, could make a positive impact on the league and on hockey facilities throughout North America," said Fastenal President and CEO Dan Florness. "We’re excited to connect with the NHL’s avid fan base, and to deepen our connection with a sport that is already loved by many of our employees and customers."