EYE on RETAIL: Thumbtack enters marketing partnership
Thumbtack is providing professional service providers access to a third-party marketing and lead management solution.
The digital home management platform is integrating with advertising and communication technology from marketing solutions vendor Scorpion. This technology centralizes leads from all organic and digital advertising channels into a single communication inbox.
Specific benefits and capabilities Thumbtack intends to provide home service professionals from this integration include offering a website that makes it easier for people to find them online and schedule bookings directly from the service provider’s own website.
Thumbtack also hopes to enable faster service provider response times by using a single, centralized communication solution; as well as improve the effectiveness of each individual professional’s digital marketing efforts with Scorpions artificial intelligence (AI)- and machine learning (ML)-based models.
“We are focused on meeting our pros where they are with the goal of helping to optimize every aspect of their business, from serving customers to managing jobs and employees” said David Steckel, senior director of strategic partnerships at Thumbtack. “With this Scorpion integration, we can help our pros improve the efficiency of their marketing efforts which will in turn help drive more profit to their bottom line.”
“The partnership we’ve formed with Thumbtack unlocks new, quality lead channels for our thousands of home services customers,” said Rustin Kretz, CEO and founder at Scorpion. “There are more advertising and marketing channels available than ever, making it harder for business owners to figure out the best channels to invest their advertising dollars into. By partnering with Thumbtack, we are simplifying this challenge for the home services industry, which will result in more quality and cost-effective leads.”
This integration is now available to all service providers on the Thumbtack platform who use Scorpion marketing technology.
Thumbtack reaches H-E-B shoppers via in-store displays
In March 2023, Thumbtack began rolling out branded displays in more than 300 its Texas-based H-E-B grocery stores. The displays enable H-E-B customers to scan a QR code to find and hire local pet service providers while shopping. This is Thumbtack’s first move into physical retail, and the platform plans to further expand its physical footprint in the year ahead.
In addition to offering pet services via H-E-B displays, Thumbtack is also offering its Thumbtack On-Demand feature in select H-E-B stores. This feature allows consumers to find and hire local handyman, lawn care and cleaning services at a 10% discount.
Thumbtack provides homeowners access to a variety of professional services via its app. The company is backed by investors including Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford, and CapitalG.
(This article originally appeared on HBSDealer's partner site, ChainStoreAge.com.)
