Eye on Retail: Meijer and the military
In support of Military Family Appreciation month this upcoming November, Meijer announced it will host its virtual "Roadmap to Retail" event for veteran-owned businesses, offering qualified vendors nationwide the opportunity to showcase their products and services for Meijer merchants to consider having on stores shelves.
Led by the Meijer Supplier Inclusion team, in partnership with mVets, the Meijer Team Member Resource Group (TMRG) for veterans, active military members, and their families, the retailer invites veteran-owned businesses to participate in the Meijer virtual "Roadmap to Retail" series Nov. 7-8. Specifically, the merchandising event will take place on Nov. 7 and the professional services event will be held on Nov. 8.
"Supporting veteran-owned businesses isn't just about honoring their service; it's about harnessing the incredible potential they bring to the business world," said Todd Weer, Senior Vice President of Stores and Executive Sponsor of mVets at Meijer. "Veterans are equipped with a unique set of skills, including adaptability, teamwork, and unwavering determination. By supporting these businesses, we not only salute their sacrifice but also unlock innovation and opportunity that can benefit us all."
Wanted: Stories from veterans
The upcoming January 2024 issue of Hardware & Building Supply Dealer—the All-American Issue —will examine the close connection between veterans and the industry. Military backgrounds have helped shape the careers of many of those who took their experience to the hardware and building supply industry.
We want to know your story about your experiences in the armed services and how those experiences shaped your career. Send us your thoughts – just a few sentences – and a photo, for inclusion in a future article. Send them here.
The event will focus on a discussion addressing various forms of doing business with Meijer. It's intended for any business that is not a current Meijer vendor but would like to learn more about the path to becoming one. Meijer aims to build relationships with veteran-owned suppliers to expand its veteran-owned product offerings in categories storewide.
"The Meijer supplier inclusion program has grown tremendously this year and it's been incredibly rewarding to see these small, yet mighty, vendors thrive and expand their products across our six-state footprint," said Carla Hendon, Director of Supplier Inclusion at Meijer. "Supporting diverse businesses aligns with our values, as it not only empowers these entrepreneurs on their own journeys, but also enriches our communities."
Meijer currently features a wide array of veteran-owned products in its supercenters, grocery format, and hyper-local market format stores around the six states The retailer's strong commitment to veterans, active military members, and their families is demonstrated by support for team members and ongoing partnerships with veterans' groups and veteran-affiliated charitable organizations across the retailer's Midwest footprint.
"Veterans leave the service with unique skills and abilities that can't be replicated anywhere else that make them natural leaders in the small business space," said Adam Hollier, former Director of the Michigan Veterans Affairs Agency (MVAA). "This opportunity for veteran-owned small businesses is an innovative way that Meijer continues to support veterans and I hope our veteran small business owners will take advantage of this opportunity to get their products in front of one of the largest retailers in the Midwest."
In 2020, Meijer launched mVets, its TMRG for veterans. mVet's mission is to help Meijer attract, develop and retain armed service members and their families as team members and customers. mVets offers Meijer team members educational opportunities, community volunteer service opportunities, and community shared experiences as well.
In 2022, Meijer recently achieved Gold-level status as a Veteran-Friendly Employer (VFE) from the MVAA as the first retailer to earn the MVAA's Gold-level honor.
