EYE on RETAIL: IKEA expands resale program
Members of the Ikea U.S. loyalty program have a new buy-online-pickup-in-store (BOPIS) option.
The U.S. subsidiary of the global furniture giant is launching “As-is online,” a service that allows Ikea Family loyalty program members to browse and reserve used products online to pick up and purchase in-store.
Ikea is offering this new BOPIS resale solution a few months after it introduced its Buy Back & Resell service in 33 stores across the U.S. This rollout followed a successful pilot at the Conshohocken, Pa. Ikea store in September 2021.
Buy Back & Resell enables members of Ikea Family the opportunity to sell back used Ikea furniture in exchange for store credit at participating locations. The service is available only for fully assembled and functional Ikea furniture, with all items will be reviewed for condition, age and functionality. The returned items will be made available for resale in Ikea’s “as-is” section at discounted prices.
In addition, Ikea will now offer the Buy Back & Resell service to more stores throughout the U.S., including Bloomington, Minn.; Jacksonville, Fla.; Las Vegas; New Haven, Conn.; Orlando, Renton, Wash.; and Sunrise and Tampa, Fla.
[Read more:Ikea moves forward with U.S. furniture buyback and resale]
“This Earth Month marks an exciting time for Ikea U.S. as we continue to make sustainable attainable for the many people,” said Javier Quiñones, CEO & chief sustainability officer, Ikea U.S. “As-is online joins our other services like Buy Back & Resell and the spare parts program that help our customers live a more sustainable life at home with a variety of ways to prolong the life of their furniture.”
Ikea pursues sustainability
Resale is part of a broader effort by Ikea to transform its business model to be circular and climate positive by 2030. In the past year, Ikea U.S. says it reduced waste with over 2.2 million repackaged products and 3.1 million resold products through the as-is department, and produced more than 53 million kWh from 218,392 solar modules. Ikea U.S. also has a goal of installing 500 public fast chargers and more than 300 fleet chargers in the coming years.
In addition, as part of commitment to Earth Day (April 22), Ikea U.S. is offering 25% off all As-is items on April 22 and April 23, 2023. Other Earth Day-related events and promotions include:
- Hosting in-store sustainability events, workshops and the opportunity for Ikea Family members to participate in a raffle for a “Sustainable Home-kit” prize package valued at over $55 and a sustainable living scavenger hunt for a free Frakta bag.
- Offering customer deals and discounts on products that are sustainably sourced or made from natural materials, energy-efficient or water saving, and promote sustainable living indoors and outdoors.
(This article originally appeared on HBSDealer's partner site, Chainstoreage.com.)