Eye on Retail: At Home supports omnichannel commerce

A leading value home décor retailer is enhancing its customer experience across channels with a new order management system.

At Home Group Inc. is implementing the Manhattan Associates Omni order management system (OMS) in an effort to improve sales, service and fulfillment operations. By implementing a new OMS, At Home intends to establish the foundation for future e-commerce enhancements, such as optimizing inventory availability across its store network.

Specifically, the retailer seeks to obtain complete, real-time control of customer transactions, inventory visibility and availability, as well as orchestration of orders across the enterprise. 

“Our success has been driven by three key competitive advantages: a differentiated home décor concept, a highly efficient operating model and a deep understanding of our customers,” said Julie Coffman, At Home VP of e-commerce and omnichannel. “Implementing Manhattan’s OMS will enhance our performance in all three of these areas and allow At Home to build an agile, powerful and fully optimized fulfillment network tailored to the needs of our customers.”

“This is one of the key solutions that we are implementing in our technology modernization journey,” said Chris Houston, At Home VP of technology strategy and solution delivery. “It’s a milestone and allows us to further strengthen our digital technology landscape.” 

Headquartered in Plano, Texas, At Home currently operates 225 stores in 40 states. At Home stores average about 100,000-sq.-ft. and sell more than 50,000 home décor products, from furniture, rugs, wall art and housewares to tabletop, patio and holiday décor.

[This article originally appeared on chainstoreage.com.]