Eye on Retail: Bed Bath & Beyond expands same-day delivery deal with DoorDash
Bed Bath & Beyond continues offering customers more options to receive same-day delivery of online purchases.
Beginning Wednesday, Sep. 22, more than 60,000 products for sale on the websites of Bed Bath & Beyond and its Buybuy Baby subsidiary will be available for same-day delivery — within an hour on average — on the DoorDash marketplace app and website. With the deal, the company becomes the first home retailer and baby goods retailer available on the DoorDash marketplace app and website
Bed Bath & Beyond, which introduced same-day delivery with the Instacart and Shipt platforms at a flat rate of $4.99 for orders over $39 in September 2020, initially added the DoorDash platform to its online delivery portfolio in May 2021. Bed Bath & Beyond has been utilizing the DoorDash Drive white-label fulfillment platform for its flagship and buybuy Baby banners.
Customers have been utilizing the DoorDash Drive service by going to the Bed Bath & Beyond buybuy Baby e-commerce sites and selecting the option for same-day delivery at checkout. Once the order is placed, a DoorDash driver will pick up the items at the local store and deliver them to the customer's home via contactless delivery.
This expansion of its same-day delivery offerings follows the retailer’s effort to enhance its omnichannel buy-online-pickup-in-store (BOPIS) and curbside pickup services in July 2021. Bed Bath & Beyond and buybuy Baby are making curbside pickup orders available as early as 8 a.m., which is one hour ahead of typical store opening hours. All other BOPIS and curbside orders will also be ready in one hour from the time the order was placed, faster than the previous two-hour window.
"As we continue our transformation to a digital-first, omni-always retailer, DoorDash is an ideal partner to help expand our marketing reach to the millions of customers who already shop their digital channels," said Rafeh Masood, executive VP, chief digital officer and interim chief brand officer, Bed Bath & Beyond. "We are particularly pleased to be the first retailer specializing in home and baby to join the DoorDash marketplace, as it speaks to our authority in these markets and our work to strengthen our customer base."
"As DoorDash accelerates into new categories and expands our offerings to meet consumers' on-demand needs, we are excited to partner with Bed Bath & Beyond as our premier home retailer available on the marketplace," said Shanna Prevé, VP, strategic partnerships and business development at DoorDash. "For years, Bed Bath & Beyond has been the destination consumers go to when they need home supplies. Through our partnership, we're making more than 60,000 home and baby items available for on-demand delivery at the touch of a button, delivered directly to consumer's doorsteps."
Bed Bath & Beyond Inc. and its subsidiaries function as an omnichannel retailer selling a wide assortment of merchandise in the home, baby, beauty and wellness markets. Additionally, the company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond. The company also operates e-commerce websites under several banners.
DoorDash operates in more than 4,000 cities and all 50 states across the U.S., Canada, Australia, and Japan.
[This story was originally published on chainstoreage.com.]