Flooring convention greatly expanded in 2016

Convening for the first time together at Winter conneXtion 2016 will be Flooring America/Flooring Canada, International Design Guild (IDG) and The Floor Trader.

“Never has the philosophy of 'stronger together' been more clearly demonstrated than with the addition of IDG and The Floor Trader groups,” said Keith Spano, president of Flooring America, Flooring Canada and The Floor Trader. “Members now have the opportunity to augment their current retail platform and cast a wider net around a more diverse customer base than ever before through our three distinct business models: outlet, full-service retail or designer/luxury.”

The bi-annual Winter conneXtion is being held at the Hyatt Regency Hotel in Orlando, Florida, where more than 600 independent floor covering retailers will be in attendance.

There, the executive teams will discuss various new initiatives, including Vision 20/20, Installing Happiness, website enhancements and strategic partnerships with brands that offer complimentary services, such as the Tribute by KILZ paint program and iRobot for the Flooring America and Flooring Canada group.

“Every year we invest in the latest technology and create marketing programs that will work hard for our members," said Frank Chiera, senior VP marketing and advertising for the three groups. "This year is no different. We’ve mapped out robust programs for each brand to leverage to elevate recognition in their respective markets, whether it’s targeting the outlet, mid-market or luxury audience.”