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Electric lawnmower sales poised to soar in coming years

Market size could expand by $3.6 billion by 2028.
6/21/2024
Electric mower sales poised to soar.
A huge portion of growth is projected for North America in particular.

The days of cranking (and repeatedly re-cranking) a gas-powered mower could be numbered. 

If data compiled by Technavio is to be believed, the market size for electric or battery-powered lawnmowers is projected to balloon to the tune of a 10.43% CAGR between 2024 and 2028. The market itself could increase in value by an eye-watering $3.6 billion during that same timeframe.

What’s driving this change in the landscape? More players and products are entering an increasingly crowded market (Bosch, Stihl, Ryobi, Honda, Greenworks, Toro, Kobalt and Deere, just to name a few), and there seems to be a broader trend toward lawn care automation that pairs seamlessly with smartphone apps, per Technavio. Couple that with a steadily increasing demand for quieter, eco-friendly, maintenance-free devices in general, and we could be on the brink of a lawn care revolution. What’s more, 39% of electric lawn mower growth and demand is projected to spring from North America alone.

Rather than dealing with gas, oil, noisy combustion and frequent tinkering, consumers seemingly want to increasingly plug and push (or ride). Whether it’s sales or even rentals, it could be an inventory trend worth closely monitoring moving forward. 

Read more about Technavio’s analysis here.

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