Duluth Trading Co. invests in order management

Duluth Trading Co. hopes to cross the $1 billion sales mark by the end of 2025, and the retailer is updating its inventory strategy to aid in reaching this goal.

As part of the effort, the retailer is leveraging Manhattan Associates order management technology to analyze key fulfillment variables, including distance to customer, store sell-through rates, and out-of-stocks, to determine the most profitable way to fulfill orders. 

The Mount Horeb, Wisconsin-based retailer of workwear, casual wear, outdoor apparel and accessories is leveraging the Manhattan Associates Active Order Management and Active Store Inventory & Fulfillment solutions to help make its inventory available across its four distribution centers, 65 stores and entire digital footprint. 

Associates and store operations personnel will also leverage store inventory and fulfillment capabilities of Manhattan Associates solutions to help ensure accurate inventory levels across the Duluth Trading Co. store and distribution center network, so the retailer can leverage store inventory and resources to fulfill digital orders.

“Manhattan Associates allows us to optimize our inventory and fulfillment processes to drive profitable growth for our business,” said AJ Sutera, senior VP, chief technology and logistics officer at Duluth Trading. “We can serve our customers how they want with the fulfillment options that they choose, while making the most out of every piece of inventory in our distribution center and store network.”