Evan McBroom, on left, serves as long-time Do it Best market host. Rich Lynch is Do it Best vice president of marketing. “Both anchored our Market Central video that focuses on market buying strategies and our e-commerce initiative,” said Do it Best.
Here is a list of the live streaming Knowledge Central training sessions which will run Feb. 11-24:
MASTERING YOUR MARKETING
Transform Customers to Brand Cheerleaders - Mitch Savoie Hill
Friday, Feb. 11 at 1 pm ET
Cater to your customers’ shopping experiences and transform them into your brand cheerleaders who will outshine the power of advertising. Mitch Savoie Hill draws from the DISC model to show you how to use the tools you already have to exceed customer expectations with each transaction to build loyalty, upsell opportunities, and referrals.
Win Over Millennial and Gen Z Consumers - Chelsea Krost
Tuesday, Feb. 22 at 1 pm ET
Create a high-quality experience the moment young DIYers and homeowners walk into your store. Chelsea Krost has become a go-to generational expert on national news networks with her research on different age groups. She shows us that Millennials and Gen Zers value experiences over Hollywood-quality social media content. Confidently tailor your marketing strategies and branding toward your newest generation of shoppers.
PROPELLING YOUR PROFIT
Keep Cash Flowing - Rod Bristol
Tuesday, Feb. 15 at 1 pm ET
Cash flow is critical to driving business value. Rod Bristol, a master financial trainer, and mergers and acquisition specialist, returns to walk you through the seven tips you can use to keep your cash flowing.
CELEBRATING TECHNOVATION
Seize Your Local SEO and Google Presence - Pam Aungst Cronin
Thursday, Feb. 17 at 1 pm ET
Take steps to ensure your business is a top result in any Google search for home improvement. Pam Aungst Cronin is a search engine optimization (SEO) pro and will show you the secret to positioning your business so customers can find you easier. Walk away from this session knowing how you can leverage one of the most valuable tools in your online arsenal, Google My Business.
LEADING THE WAY
Fearless Leadership - Dr. Rebecca Heiss
Wednesday, Feb. 23 at 1 pm ET
Fear and rejection have plagued humankind for centuries. Even today, they continue to be the greatest obstacles to becoming highly effective leaders. Speaker Dr. Rebecca Heiss, a leading neurobiology researcher, will help you train your brain to overcome these challenges through greater self-awareness so you can fearlessly lead your business to its fullest potential.
CONNECTING WITH A DIVERSE TEAM
Hire and Keep Generation Z - Chelsea Krost
Thursday, Feb. 24 at 1 pm ET
Learn how to close the workplace generation gap and enhance employee advocacy, engagement, and retention. Chelsea Krost, a marketing strategist and go-to expert for national news outlets, will show you what Gen Z values in the workplace and how to bridge gaps between the four current working generations. Leave with strategies for attracting and retaining the next generation.
Do it Best welcomes its members and their teams to participate in any of these free sessions.