Do it Best names new marketing director
Fort Wayne, Indiana-based Do it Best appointed Kerry Hasselbach as the new director of marketing. Hasselbach brings more than 20 years of experience and a proven track record of success in leadership roles across the home and retail industries, making her a valuable addition to the Do it Best team.
Before joining Do it Best, Hasselbach served in various leadership positions in New York, Dallas, and Fort Wayne for both private and public companies. Most recently, she held a vice president role at retailer Vera Bradley, where she acclimated to Fort Wayne and collaborated with individuals who brought a rich history of the brand and the community to the table. Hasselbach's extensive history of building and renewing brands began in New York City, where she worked in marketing and development.
In this newly created role at Do it Best, Hasselbach will report to Allison Flatjord, vice president of marketing & ecommerce.
“Kerry's experience and visionary leadership will be instrumental in driving our marketing strategies forward,” said Flatjord. “Her enthusiasm and commitment to putting people and community first align perfectly with our values at Do it Best.”
Hasselbach said she looks forward to getting to know the internal teams, cross-functional partners, and connecting with members at market, as she works on refining processes. She brings an enthusiasm and vision built with team inputs and impact in mind, and she is excited to leverage her “intrapreneurial” skills to service the Do it Best members.
“I am thrilled to join the dynamic team at Do it Best and contribute to its continued success,” said Hasselbach. “I look forward to collaborating with my new colleagues and bringing my experience in brand building and marketing to drive growth and innovation.”
