Do it Best names Flatjord VP of e-commerce

Do it Best has named Allison Flatjord as the company’s vice president of e-commerce. She replaces Nick Talarico, who was recently promoted to executive vice president of sales and marketing.

“Allison has been centrally involved in that initiative from the very beginning and I couldn’t be more pleased to see her now leading this team. Our members will be excited about the options we’ve developed to take their e-commerce to the next level,” said Dan Starr, president and CEO of Do it Best.

Flatjord joined Do it Best in 2022 as the company’s director of e-commerce. Under her leadership, the company said, it has developed a winning strategy to advance its members’ online competitiveness while also driving more traffic to their stores.

“I’m honored to step into this leadership position at Do it Best and contribute to such an important initiative,” said Flatjord.

“We have built a world-class e-commerce team to drive store sales and traffic that will help our members compete and win for years to come,” she said.

The VP of e-commerce will be featured at the Do it Best Spring Market Kickoff on March 11 in Orlando, “where she will introduce members to the new e-commerce solution,” said the company.

“While we’ve actively supported our members’ online sales efforts for more than two decades, we launched our new e-commerce division last year to demonstrate its critical importance in growing member sales,” said Starr.

Prior to Do it Best, Flatjord was the chief marketing, merchandising, and digital officer for a national party supply e-tailer where she actively grew online sales and repeat purchases while leading an overhaul of their web platform.

Flatjord holds a Master’s in Business Administration from the Harvard Business School.

Founded in 1945, Fort Wayne, Indiana-based Do it Best is a member-owned comprehensive and fully integrated hardware, lumber and building materials buying cooperative.