World and Main market goes digital

Cranbury, New Jersey-based World and Main, LLC will hold its first Fall Virtual Buying Market Sept. 19-25.

This Virtual Market is a major buying event for customers from the New York, New Jersey and Pennsylvania to take advantage of deals and special pricing on thousands of products for the fall and winter selling seasons, the company said.

The company will continue to host a traditional spring market in New Jersey, as well as a spring and fall market in Houston, Texas.

“We designed the new Virtual Market with our retail customers in mind,” explains Anthony DeRosa, VP of marketing for World and Main. “Instead of asking them to leave their businesses and customers and drive to a venue, we’re helping our customers save time and money by allowing them to stock up on deeply discounted seasonal products all from the comfort and convenience of their home or office.”

The World and Main 2016 Fall Virtual Market concept was in development for several months.  Customers received special market selling kits that provided detailed information about hot promotions, product bundles and deeply discounted items. Customers may place orders any time of the day or night beginning September 19th through the 25th.

They are also encouraged to enter online for their chance to win daily prizes including American Express Gift Cards and Beat the Winter prize packages that include heaters, salt spreaders and even World and Main winter jackets, the company said.

“We’re really looking forward to trying this new market out,” said Steven Quintano, Sales Director, World and Main. “Initial feedback from our Sales Rep’s is that customers really like the concept and are excited to stock up on these essential fall and winter items.”

Clark Elliot, World and Main Sales Manager, added, "We are grateful to all our customers who attended our market show in April.  Now, we return the favor and bring the market to them.  Once again, we will have great deals and exciting promotions, but, this time it will all happen in our customers’ own store.”

[CORRECTED VERSION: The above story updates a previous version, which incorrectly described the Texas market strategy.]