True Value names new SVP of marketing

Chicago-based True Value Company named David Elliott as senior VP, marketing.

Elliott is the former general manager of marketing at New Zealand hardware and home improvement co-op Mitre 10, where True Value President and CEO John Hartmann served as CEO from 2010 to 2013. 

Elliott comes to True Value with a wealth of experience, having worked in various retail marketing roles over the last 25 years. At Mitre 10 during the last seven years, Elliott’s responsibilities included a re-launch of the brand and building digital and traditional advertising, mobile, consumer insights, CRM, loyalty, omni-channel and social media.

“With the perfect mix of passion for the independent retailer, marketing vision, and brand experience, Dave is a valuable addition to our team,” said  Hartmann.

Previously, Elliott was with the New Zealand Racing Board, where he was responsible for increasing marketing and sales performance for both brick and mortar and online channels. He also served in various small-format retail marketing roles for Chevron International and Caltex International across diverse geographies.

Elliott is originally from New Zealand. He graduated from Sterling University in Scotland with a Master of Business Administration. His various roles have included assignments in Singapore and Thailand with responsibilities over diverse markets in Asia – Pacific and Africa.