Throwback Thursday: Our Own TV Ads
The Dec. 11, 1978 issue of National Home Center News, the forerunner of HBSDealer, reported Don Knotts would star in a series of television commercials for Burnsville, Minnesota-based co-op Our Own Hardware.
The $400,000 campaign was the first TV campaign for the co-op of 560 dealers.
“We went into TV because of its impact and because we wanted to get the best use out of Don Knotts,” said Gary Strand, advertising and sales promotion manager at Our Own Hardware.
Here’s Don Knotts in action, from a 1981 commercial:
Our Own Hardware merged with Hardware Wholesale Inc. in 1998, forming today’s Do it Best Corp.
The $400,000 campaign was the first TV campaign for the co-op of 560 dealers.
“We went into TV because of its impact and because we wanted to get the best use out of Don Knotts,” said Gary Strand, advertising and sales promotion manager at Our Own Hardware.
Here’s Don Knotts in action, from a 1981 commercial:
Our Own Hardware merged with Hardware Wholesale Inc. in 1998, forming today’s Do it Best Corp.