Strasser True Value celebrates 100 years

Kansas City-based Strasser True Value recently celebrated its 100-year anniversary with the biggest sale in its history.

The retailer celebrated 100 years on the occasion of its anniversary this past May 6.

Additionally, Strasser held its 10th annual Tool Sale in April, netting a $100,000 bump in sales over last year. This was the largest Tool Day in the store's experience, owing in part to heavy promotion in local radio, TV and print advertising, with the addition of social media outreach.

“We were thrilled to support Strasser’s 100 year anniversary event," said Brian Barbour, National Account Manager True Value, Milwaukee Tool. "The loyalty Strasser’s has built in the Kansas City market is second-to-none, so it is no wonder they have been able to thrive for so long. Their event is always well attended and has helped us to build a tremendous partnership!”

Co-owner Leroy Andrews and his son Travis made sure to provide a full tool assortment that appealed to its wide array of customers, which span contractors, pro users and DIYers.

"It was such an honor to be a part of such a historic event at Strasser’s True Value," said Chandra Stoupa, National Account Manager True Value, Stanley, Black & Decker. "Travis made this event very special with incredible deals to say thank you to their customers. It is so rare to find the family atmosphere that you find at Strasser’s. I am blown away by the number of customers they know by name. This level of customer service is what got them to 100 years as a retail icon in Kansas City, and no doubt will take them to 200."