Sights and Sounds of a True Value Reunion

Chicago — During the True Value Fall Reuion here at McCormick Place, the hardware co-op unveiled a new approach to marketing, along with un update on progress and programs. And while doing so, it hamered on the "Value of Now" — a theme that reflected the importance of planning, investing and executing in a rapidly changing world.

Dealers who spoke to HBSDealer were generally upbeat and optimistic.

Paul Ramsey, general manager of Dauby's True Value in Tell City, Ind., said he was particularly impressed with the new paint offering. "Paint is a big area of our store, and we average 200 gallons a week. Our paint area is about 10 years old, so this is a great time for us to sign up."

From Blaine, Wash., Adam Akre of Pacific Building Center said business is booming back in the Pacific Northwest. "Everything is selling," he said. "I don't know if it's the economy, or what. But we've just been very busy."

Washington, D.C., retailer John Spalding of True Value on 17th was recognized as one of several dealers who saw double-digit growth following a rennovation. Spalding said his reonovation was complicated a unique configuration of three adjacent buildings in an urban setting. "We took the elements that would fit our store," he told HBSDealer. "True Value worked with us through a store designer, and he did an amazing job."

During the Reunion's General Session, True Value CEO John Hartmann encouraged dealers to recognize and respond to the powerful forces affecting retailers everywhere. "Make this the year for transformation," he said. "Remodel your store. Add paint. Add [Customized True Blue assortments> to your mix. Make this a year for innovation. Modernize your marketing  approach with our new marketing program and our support. Add True Value Rewards and the e-commerce ship to store program.

"All the pieces are in place," he said. “There’s never been a better time to be an independent hardware retailer in the True Value Family.”