Sears Hometown opens inside Heritage Ace Hardware

Among the retail strategies employed by Sears Hometown and Outlet Stores to turn around its business, the store-within-a-store concept might rank as the most inventive.

Sears Hometown and Outlet Stores have been cropping up inside existing Ace locations around the country (and in some cases, built from the ground up as a combo store).

The latest example of this is taking place in Santa Paula, California, inside the Heritage Ace Hardware located at 568 Suite C West Main Street.

“This is an exciting time of year to unveil to our loyal customers the addition of Sears Hometown Store home appliance product lines inside of Heritage Ace Hardware,” said Ray Padgett, owner of the Sears Hometown Store in Santa Paula. “We’ve improved the shopping experience with in-store kiosks for shopping online and a knowledgeable sales team that is up-to-date on the latest features from the most popular home appliance brands. We hope that the community will stop by the new store for their holiday shopping needs.”

The unique store format makes major Sears brands more available to customers in small communities. According to the company, the new Santa Paula location is the only place in town where customers can find brands such as Kenmore, Maytag, KitchenAid, Whirlpool, Bosch, Frigidaire and GE.

This marks the 16th new Sears Hometown Store opening this year, as well as the 17th new store across all Sears Hometown and Outlet Stores formats.