Orgill unveils new brand for builder's hardware

Las Vegas -- Orgill introduced a new brand for builder's hardware called "ProSource," replacing the MintCraft brand.

The Memphis-based distributor says the new brand represents the latest market trends in builder's hardware, plus high gross margins.

Among the features of the new rollout from the Worldwide Sourcing program is color-coded packaging. For instance, hanging hardware is a dark yellow, and security products are packaged with shades of red.

MintCraft will continue to be used in other products and other categories.

Orgill says the builder's hardware brand is being offered with total flexibility. Customers can choose from pre-set planograms or design their own.