Klein Tools offers new Buy Now deal

Klein Tools’ new “Buy Now” service marks a new way for manufacturers to embrace both e-commerce and the distribution channel, the company said.

This service utilizes Google AdSense for Shopping™, which enables customers to browse KleinTools.com for products, click “Buy Now” and then purchase products directly from distributor e-commerce websites in a seamless manner.

 In the past, the “Buy Now” program was limited to a small number of distributors who had to pay fees to third-party shopping services. Now, the system can support any distributor who sells online as long as they upload a product feed to Google Shopping and promote the feed through Google Adwords. Then, the distributors will be eligible to appear within the list of results when a user clicks the “Buy Now” button.

For consumers, the new “Buy Now” system provides up to 30 vendors from which to purchase for each product. Furthermore, the end-user can comparison shop and go directly to the distributor’s e-commerce website to buy the product, making it a smarter and simpler purchasing process.

“We are excited to be the first in our industry partnering with Google  to create a more comprehensive ‘Buy Now’ program for our distributors and end-users,” says Bryan McGraw, director of e-business for Klein Tools.  “This new service will increase the number of distributors who can participate as well as expand a distributor’s e-commerce visibility and potential for sales. On the other hand, Klein end-users will benefit from a larger selection of e-commerce sites from which to buy and a more straight-forward purchasing process.”