House-Hasson hammers on profitability

House-Hasson Hardware will roll out at its upcoming dealer market a new advertising program – Digital Deals - to improve the profitability of its independent hardware store and lumberyard dealers. The market is scheduled for Feb. 1 – 3 at the Opryland Resort, Nashville, Tenn.

“Dealers have different levels of advertising sophistication and capability,” said Don Hasson, president of House-Hasson Hardware. “Our program will enable every dealer to do some form of digital or print advertising effectively at a reasonable price.”

Without abandoning print, House-Hasson is embracing a more effective digital approach, according to the distributor. “Digital Deals will give them a bigger footprint in the digital and social media marketplaces,” said Pat McCutcheon, House-Hasson’s VP of sales.

Among Digital Deal components, House-Hasson will help dealers create Twitter accounts and Facebook pages; post dealers adds to their websites, Facebook, and Twitter pages; and give special pricing and dating for each Digital Deal ad. Dealers signed up for Digital Deals get a free ad monthly, pre-merchandised and ready for placement on a store’s social media platforms.

Also at the February market, dealers will see the addition of several new vendors to the 600 who will be on-site.

House-Hasson Hardware serves more than 2,000 dealers in 18 states and the Caribbean Basin.