Emeril heats up grill category at True Value market

Celebrity chef Emeril Lagasse appeared at the 2011 True Value Spring Market to promote Emeril Outdoor Grills at the Viking Culinary Group booth.

Distributed and designed by Viking, the Emeril Outdoor Grills were added for the first time to the True Value warehouse program. 

Lagasse signed autographs at the Viking booth on Monday at the co-op's market in Orlando.

The Emeril Outdoor Charcoal Grill has 424 square inches of primary cooking surface, a heavy-duty construction and an easy-to-read thermometer.

The Emeril Outdoor Gas Grill has 589 square inches of primary cooking surface, porcelain-coated cooking grates and four burners that can reach a searing 48,000 BTUs.