Do it Best refines best practices in Phoenix

A blend of education, entertainment and relaxation highlighted the recently completed Do it Best Corp. Winter Conference held in Phoenix.

Do it Best Corp. members from around the world attended the event, which was held Jan. 23-24 at the Arizona Biltmore resort. The Winter Conference’s education and training seminars, combined with product knowledge sessions as well as entertainment and relaxation, had co-op members inspired and invigorated by new ideas for their stores, according to the event's organizers. 

“Winter Conference is an important and exciting opportunity for our members to get their new year off to a great start,” said Bob Taylor, president and CEO of Do it Best Corp. “And we believe this year’s mix of training, education, networking and entertainment was as strong as any we’ve offered." 

The Winter Conference’s training sessions were led by business experts Mark Sanborn, author of the bestselling book "The Fred Factor," who shared insights into delivering extraordinary results; motivational speaker Cam Marston who helped Do it Best Corp. members learn about more effectively connecting with customers from every generation; and former television host Ross Schafer who discussed the importance of innovation and proactive retailing. Additional training sessions tapped the experience and expertise of fellow members who shared their own ideas, suggestions and successes. 

Winter Conference attendees also received product knowledge training, with sessions from DeWalt, Rubbermaid, Sherwin-Williams, TAMKO and Valspar.