Do it Best expands its industrial/commercial offering

Indianapolis -- The evidence for the growth of industrial and commercial business is in, and it's pretty strong.

Overall, the market has averaged double-digit increases over the past several years, now reaching more than $500 billion annually. That's event bigger than the DIY market, which Do it Best estimates at about $300 billion. Plus, the industrial-commercial market is highly fragmented, with the biggest players reaching only about 6% market share, according to Do it Best executives.

The INCOM Distributor Supply division of Do it Best Corp. has seen an 80% increase in business in just the past three years.

With those numbers setting the stage, Do it Best Corp. is expanding on its industrial/commercial supply expertise to help its member-owners enter or expand their presence in this growing market. With the new Do it Best INCOM Supply, a dedicated program team will work with participating members to navigate a variety of product-mix options and the 5,000-plus vendor-direct programs they can access, according to the co-op.

“This is yet another winning growth opportunity for Do it Best hardware stores, home centers and lumberyards -- helping our members broaden their customer base with new products and services,” said Do it Best Corp. president and CEO Bob Taylor. “As the industrial/commercial marketplace continues to show impressive year-over-year growth, we have committed even more of our resources to help our members expand their sales by attracting new customers to their businesses.”

The new Do it Best INCOM Supply program, offered through the industry-leading INCOM Distributor Supply division of Do it Best Corp., is specifically designed to help retail store owners successfully integrate industrial/commercial sales into their operations by providing a broad range of products and support services, including in-depth training, sales and marketing tools and professional guidance.

This fall, the co-op will begin a training program that will feature dedicated sessions on a number of business building topics, including selling strategies, expanded vendor programs, strategic e-commerce implementation, and advertising and marketing expertise.

“We’ve grown our INCOM team to provide the best industry advice and training,” added Jay Brown, VP sales and business development. “With a team of devoted specialists, robust warehouse offering, top-of-the-line marketing tools and an expansive vendor network, Do it Best INCOM Supply will put our members on a path to successfully capture new customers and profit in the industrial/commercial market.”