BMC Stock makes a branding move

BMC Stock Holdings is rallying around a unified banner -- "BMC." 

The move toward a unified brand comes about a year after BMC and Stock Building Supply decided to join forces. The brand initiative was launched on Friday.

The unified brand unites the company's regional operations and trade names, with the ultimate message being one of service to professional builders and contractors in the residential housing market, the Atlanta-based company said.

The unification under the BMC brand will include a single company logo, plus a new ticker symbol and new IR website: ir.BuildWithBMC.com. The company’s ticker symbol on NASDAQ will change from STCK to BMCH beginning June 6, 2016, when BMC will ring the opening bell at the NASDAQ Marketsite.

“Professional builders and contractors in the residential housing market count on BMC to deliver best-in-class value-added service and solutions,” said Peter Alexander, president and CEO of BMC Stock Holdings, Inc. “We are proud to offer differentiated services, including our eBusiness platform and READY-FRAME, which we continue to roll out to new locations with great success. Uniting under a single banner reinforces our customer focus and commitment to identifying and implementing best practices that enable BMC to deliver industry leading service and profitable growth.”