Diamond Vogel forms consumer coating unit
Diamond Vogel is forming Consumer Coating Solutions, which it describes as a business unit focused to support the company's retail brands of Old Masters and Van Sickle.
“The creation of Consumer Coating Solutions streamlines our consumer brands portfolio by unifying our sales efforts and support under one cohesive organization,” explains Jeff Powell, Diamond Vogel president and CEO. “Our aim is to deliver consumer-focused solutions that elevate the retail experience for our dealers and distributors. This new business unit underscores our commitment to driving consumer satisfaction and retail excellence.”
Consumer Coating Solutions will be led by Robert D. Reints, who assumes the role of director. With extensive industry expertise and longstanding relationships developed during his tenure leading the Old Masters brand, the company says "Reints is exceptionally positioned to guide this integrated sales effort."
