Derby Building Products rebrands division as Tando Composites
Derby Building Products has renamed and rebranded its Tando division as Tando Composites.
The move is in correlation to two of Derby’s primary product offerings: Beach House Shake and TandoStone.
Beach House Shake is an authentic composite shingle while TandoStone is a leading brand of composite stone.
"Updating the brand's name to Tando Composites reflects decades of manufacturing development that is revolutionizing the exterior cladding category," said Ralph Bruno, CEO of Derby Building Products, the parent company of Tando Composites. “Just as we did with Trex decking, we have taken a consumer-focused approach for our Beach House Shake brand while taking a more trade-focused approach as when AZEK Trim was launched.”
Bruno started his journey into composites in the 1990s – serving as a sales and marketing executive with Trex and establishing a new category of composite decking with the leading brand. In 2001, as President of AZEK, Bruno successfully launched the AZEK brand which created a new category of cellular PVC trim with AZEK still the leading brand in that category.
In 2007, Bruno spearheaded another new category innovation with AZEK Deck, a PVC deck board that introduced the market to a deck board that did not scratch, stain, or split. In all instances, Bruno was instrumental in launching brands that successfully replaced large, unbranded categories of wood deck and wood trim products. It is that experience and knowledge that has helped Bruno propel Tando Composites’ product lines to a new level of authenticity.
Bruno added, “When homeowners at a condo development in Portsmouth, Rhode Island, tell me their visitors believe the Beach House Shake is natural cedar shingles, I know we are on our way. Likewise, we have top exterior remodelers switching from stone veneer to TandoStone and commenting they now have a stone product that installs as quickly and easily as traditional siding.”
Tando Composites said the advancement of composite technology to deliver realistic beauty and performance beyond traditional materials has been the catalyst that helped create leading brands in new categories within the building industry.
Beach House Shake has the appearance of individual, natural cedar shingles and is available in four shades the resemble fresh-cut Eastern white, fresh-cut Western red, bleach oil shingles, or deeply weathered Eastern white cedar. Additionally, Beach House Shake holds a Notice of Approval from Miami-Dade County for use in High-Velocity Hurricane Zones and severe weather conditions. For the contractor, installation is fast and easy using standard tools and 80% fewer fasteners than individual cedar shingles.
TandoStone delivers the authentic look and feel of stone to create on-trend mixed material home exteriors. The leading brand is available in various colors and two profiles: Stacked Stone, featuring a dry stack profile without grout lines, and Creek Ledgestone, imitating the appearance of hand-picked stones with visible grout lines. Using standard siding tools, TandoStone can be installed in a fraction of the time compared to natural stone or stone veneer, Tando Composites said.