Deere, Microsoft collaborate
John Deere is launching a new dealer business system using Microsoft Dynamics 365.
“We are positioning dealers to align with Deere’s growing focus on technology and unlocking value for our customers,” said Siva Ganesh, vice president, John Deere Global IT.
The system will provide a common technology platform for many aspects of a dealer’s business, enabling new opportunities for growth, innovation, and customer insights for dealers, said the company.
Both companies will use their expertise to deliver this new and innovative technology.
“This new, common dealer business platform will allow John Deere and our dealers to engage with each other more efficiently and gain new insights,” said Ganesh.
Deere called the Dynamics 365 platform a powerful foundation for the next generation dealer business system, with the ability to be configured based on customer needs.
The technology aligns with John Deere’s Smart Industrial strategy and digitalization efforts of the company and John Deere dealers.
By pairing John Deere’s products and innovation with a more efficient and integrated technology platform, the company said its dealer network will be enabled to realize:
- Growth through deep and actionable customer and market understanding;
- Increased operational performance through efficient processes and trusted insights;
- Enhanced system capabilities, security, scalability, mobility; and,
- Exceptional and consistent customer experiences with John Deere products and services.
To support these outcomes, Dynamics 365 applications will seamlessly integrate John Deere dealers’ sales, rental, aftermarket, and administrative capabilities to enable higher levels of process automation and insights for decision making, said the firm.
“With Microsoft Dynamics 365, all key parts of the dealership will be connected,” said Ray Smith, VP, supply chain, business application and platform, Microsoft.
