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Deere to acquire Kreisel Electric

Kreisel battery technology will allow John Deere to meet demand for battery-run vehicles.
1/10/2022
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Kreisel Electric research and development facility in Rainbach im Mühlkreis, Austria. John Deere has acquired majority ownership in a deal that will be finalized in mid-February, 2022.

Deere & Company has signed a definitive agreement to acquire majority ownership in Kreisel Electric, Inc., a battery technology provider based in Rainbach im Mühlkreis, Austria.

The transaction requires final regulatory approval in Austria, Deere said, with closing expected to take place in approximately mid-February. Financial details not disclosed.

The majority investment in Kreisel Electric will allow Moline, Ill.-based Deere to optimally integrate vehicle and powertrain designs around high-density battery packs, the firm said, while leveraging Kreisels charging technology to build out infrastructure required for customer adoption.

“Kreisel’s battery technology can be applied across the broad portfolio of Deere products, and Kreisel’s in-market experience will benefit Deere as we ramp up our battery-electric vehicle portfolio. Deere will provide the expertise, global footprint, and funding to enable Kreisel to continue its fast growth in core markets,” said Pierre Guyot, SVP, John Deere power systems.

John Deere sees demand growing for batteries as a sole- or hybrid-propulsion system for off-highway vehicles. Products in Deere’s portfolio such as turf equipment, compact utility tractors, small tractors, compact construction, and some road building equipment could rely solely on batteries as a primary power source.

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Kreisel develops high-density, high-durability electric battery modules and packs. Additionally, Kreisel has developed a charging infrastructure platform (CHIMERO) that utilizes this patented battery technology.

“This is an opportunity to invest in a company with unique technology that’s designed for the demanding conditions where Deere customers work,” said Guyot.

“Furthermore, building an electrified portfolio is key to John Deere’s sustainability goal of pursuing new technologies that reduce the environmental impact of new products and work toward zero emissions propulsion systems on equipment, while increasing our customers’ efficiency and productivity,” said Guyot.

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Kreisel Electric will retain its employees, brand name, and trademark, and continue to operate from its current location in Austria to serve its growing customer base.

The company was founded by brothers Johann, Markus, and Philipp Kreisel in 2014, and has approximately 160 full-time employees.

In a joint statement, Johann, Markus, and Philipp Kreisel said the Kreisel team looks forward to expanding its base business, leveraging the Deere channel to accelerate adoption of battery-electric vehicles and charging stations, and working with Deeres vehicle design teams on product advancements.

Deere said it intends to continue to invest in and develop technologies to innovate, deliver value to customers, and work towards a future with zero emissions propulsion systems.

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