Deckorators and Russin expand distribution partnership
Deckorators and Russin have announced an expansion of their partnership in the Northeast and Mid-Atlantic markets.
Russin is adding Deckorators Trailhead wood-plastic composite (WPC) decking to its lineup of Deckorators decking and railing distribution. Both companies also said that they plan to invest in additional sales staff to better serve dealers from Maine to Virginia.
Deckorators Trailhead decking is an entry-level composite with a 25-year removal-and-replacement warranty. The product joins Deckorators mineral-based composite (MBC) decking in the Russin offering.
In a joint statement, the companies said the product expansion positions Russin as the premier distributor of these decking products throughout the Northeast. Russin will also carry Deckorators ALX aluminum railing along with the entire Deckorators outdoor living lineup.
“We’ve been impressed with Deckorators MBC decking in our first year together,” said Jordan Russin, co-president for Russin, which first partnered with Deckorators in 2019. “The addition of Trailhead decking presents a tremendous opportunity for our dealers to offer a leading-edge composite at a phenomenal price point. Working together in an expanded way ensures a singular market strategy for the benefit of our dealers.”
“Throughout my career, I have worked with many distributors,” said Rick Preble, vice president of Deckorators. “Since innovation is our driving force for new products, we need the best distributor partners, and Russin’s service promise is ‘Beyond Ordinary,’ to say the least. I am so excited about this relationship.”
Deckorators manufactures composite decking, deck railing, balusters, post caps, and related products. The company is a division of UFP Industries based in Grand Rapids, Mich.
Russin is a manufacturer and distributor of building materials covering 13 Northeast and Mid-Atlantic states. The company owns and operates distribution, milling, and factory finishing facilities in Montgomery, N.Y.