Craftsman rolls back to the track
NASCAR and Stanley Black & Decker announced that Craftsman will return as the title sponsor of the NASCAR Truck Series beginning in 2023.
After serving as the series’ title sponsor from its inception in 1995 to 2008, the NASCAR Craftsman Truck Series will make its homecoming at Daytona International Speedway on February 17, 2023.
“We celebrate the return of the NASCAR Craftsman Truck Series with our customers, distribution partners and employees,” said Doug Redpath, president of hand tools, accessories and storage for Stanley Black & Decker.
As part of the announcement, representatives from NASCAR and Stanley Black & Decker revealed a Craftsman Toyota Tundra truck at Daytona International Speedway alongside current Truck Series driver Zane Smith and inaugural Truck Series champion Mike Skinner.
In addition to the Truck Series title sponsorship, the tools firm said it will further expand its presence in the sport, entering a multi-year partnership designating the company and its iconic brands as the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.
The company said that the NASCAR Craftsman Truck Series title sponsorship includes exclusive brand integrations on vehicles, crew uniforms, tracks and more in addition to the branding of the Triple Truck Challenge and Championship Race entitlement.
It will also serve as a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways Craftsman is building pride.
“The Truck Series represents authentic, bold, and proud drivers and fans, which embody the same characteristics of our Craftsman brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history,” said Redpath.
Craftsman is a Stanley Black & Decker brand with a focus on tools, storage and equipment that “homeowners, home builders, auto enthusiasts and master mechanics have trusted since 1927.”