source: Sips Paint & Ace Hardware
According to Costello’s Ace, it will be a seamless transition of ownership. The New store will operate as Sip’s Ace Paint & Hardware for all of 2021 and will begin to rebrand as Costello’s Ace in 2022. Sip’s will retain management, store personnel, and the current product mix.
Sip's Paint & Hardware carries on the tradition offering Paints, Wallpaper & Window Treatments started by Siperstein Paint & Wallpaper of Long Branch 55 years ago. The current store was remodeled and relaunched in 2017 as Sip’s Ace Paint & Hardware. Key staff members have 20 to 40 years’ experience solving home improvement problems and serving their communities, according to the announcement of the acquisition.
“We are excited to expand in New Jersey and look forward to continuing Sip’s outstanding tradition of customer and community service, “said Michael Costello, CEO of Costello’s Ace Hardware. “This acquisition is the latest example of the growth potential and upward trajectory Costello’s Ace Hardware has been on for the past several years. Most of all, it gives us more opportunities to show our new neighbors in Long Branch how we live the Ace Helpful Promise every day by delivering reliable service, helpful advice, and quality products to help them get their projects done right.”