Cornerstone Building Brands unveils Fortify Building Solutions
Cornerstone Building Brands has unveiled its latest brand: Fortify Building Solutions.
The new brand is an integration of three of the company’s “heavyweight” brands, according to Cornerstone, including Heritage Building Systems, Metal Depots, and Reed's Metals.
The Fortify Building Solutions brand will serve customers with one of the largest selections of metal building products and accessories in the industry.
“Fortify Building Solutions brings together the value of our Residential Metal Roofing and Metal Buildings solutions, our talented and dedicated employees in local markets and our full-service capabilities to achieve something new—and truly great—for America’s building materials industry,” said Matt Ackley, president of Shelter Solutions at Cornerstone Building Brands.
Cornerstone said its move is a “strategic leap forward with a renewed focus on local customers that will bring improved access, superior service and personalized support.”
“We’re excited for customers to experience this winning formula first-hand,” Ackley adds. “Our goal is to set a new standard for service in the industry.”
The expansive assortment includes metal roofing systems, metal wall panels, components, pole barns, Hypersteel cold-formed buildings and pre-engineered metal buildings for an enormous array of applications. Customers also have the added benefit of an expanded network and vast, proven expertise from a single partner, contributing to less headaches and fewer delays, Cornerstone said.
“We are here for our customers, and our reach and expertise enables us to be bold with what we promise,” adds Mike Pegues, General Manager, Retail Direct at Cornerstone Building Brands. “Whatever their goals and needs are, we’re dedicated to knowing and anticipating them so we can rapidly respond. Fortify Building Solutions is committed to providing the best possible solutions today, tomorrow and well into the future.”
With the integration underway, customers can expect updates across various touch points throughout 2024, including the opening of four new physical locations—two in Montana, one in Alabama and a fourth location to be determined, Cornerstone said.
From websites, e-commerce, and social media profiles to print materials and brick-and-mortar locations, the new brand is expected to be fully implemented within two years. Visit fortifybuildingsolutions.com for more information.
