The times they are a-changin’
Changes going on today drive the chaotic environment at a hardware business.
“We were taught to approach customers, to hand the product to the customer, and talk to the customer about the product while they hold it,” she said.
In today’s environment you don’t know if the customer wants you close to them, she said, or whether they will even take the product from your hand. “How they think the product got to the shelf, I do not know!”
She doesn’t even know whether you should stand close enough to have a conversation about the products.
If you get past those challenges, she said, then you still have kids not knowing how to talk on the phone. She has to tell the employee to call the Ace store for a customer and see if they have said product. But the employee hasn’t used a phone to make a call, only to text.
“It’s faster to do it yourself, and that does not teach the employee to perform this task, but it does keep you from knocking your head against the wall in frustration.”
In slow times in the old days, said Robson, “we cleaned the windows, changed light bulbs, stocked product and faced product. The kids now want to be on their phones in slow times. They all come in with ear buds and want their own music or entertainment. They feel the need to be constantly entertained by something. Their lives don’t include quiet time.”
Stories
There are plenty of interesting example of hardware chaos all owners and managers live with.
The Slavens manager received an application from a young person who listed special skills as “management,” then said the reason for leaving the one and only job he had was because he was a manager, and no one listened to his instruction.
Robson said she had, “a girl who listed her skills as channel surfing from her couch.”
Also, “we got a round patio table in, sealed box, from our vendor with no legs. My assembler said come look at my new Frisbee. It’s a 48-inch metal table.”
She said her store has a sign, written in green neon rope light, that got old and faded and she asked their college kid to re-do it. He had to trace the old sign because he does not know how to write in cursive. The ‘A’ looks backward to anyone who can write in cursive. “There are fewer and fewer of us,” Robson said.
Getting thru
The hardware manager offered some tips to help get through the daily chaos of hardware operations.
“Patience, Patience, Patience. I don’t think the young folks are incapable. I think they have not been taught politeness, and simply saying ‘thank you’ and ‘please,’ and asking how to help someone,” she said.
They have not been taught how to approach a customer, said Robson. “They have not approached anyone – ever – they text everything. They are so used to living with constant entertainment, they don’t understand to offer help, offer suggestions, and don’t be too pushy.”
They know they can go down the street and get another job – everyone’s hiring, she said. We are raising the generation who will take over for us, we need them to succeed.
We all need help with one thing or another, she said, hardware is a team sport!
“If you can afford to, hire fewer, at a higher wage. Hopefully they will stay with you, and if at all possible, let folks buy in.”
In Cincinnati
Tim Cable is the president of Cincinnati Ace, a four-store chain in the greater Cincinnati area. Their markets range from suburban to rural and affluent to modest income levels. Their oldest store was founded in the late 70s; the newest store is 12 years old.
He described ‘controlled chaos’ in hardware.
“Controlled chaos certainly seems to be an oxymoron. Not only must we deal with the pandemic issues of labor shortages and supply chain issues, but we have many new team members that require training in almost every aspect of the business. That includes what is expected of them regarding excellent customer service, job responsibilities and product knowledge.”
He said that most customers are understanding of the situation retail faces, but a very small percentage have taken their anger and impatience out on the team. They focus on the other 99.9%.
Cable painted a picture of what a ‘day in the life’ at his store looks like.
“Our first concern every morning is the health of our team. From there, we review the day before and what tasks lie ahead. Obviously, customers are the first task,” he said.
The next task is to review all online orders, which have increased each month since the pandemic started. Then their replenishment order might arrive, or any number of drop ship orders.
Somehow, he said, “we fit in price changes, training, cleaning, looking at outs for replacement items and all the pesky paperwork that must be completed. We also must process the multitude of price changes that come through. Lastly, we try to stay one step and one season ahead. So, we’re already planning on the fall and Christmas seasons.”
Changes today play a factor in the business.
Certainly, the supply chain is driving business right now, he said. “We spend twice the time we did pre-pandemic sourcing merchandise from vendors, controlling backorders and looking for like item substitutes.”
The shortage in labor is driving costs up not only for our labor, he noted, but for the manufacturers, warehouse help and truck drivers.
“Obviously, this is creating a plethora of price changes daily which is being passed on to consumers. We have also taken increases for services such as trash removal, phone, internet, accounting, electric and even insurance.”
They have become aggressive in shopping these services from other vendors but that takes time out of their day when they should be focusing on customers’ needs.
He shared some thoughts on how best to get through the daily chaos at a hardware operation.
“At the beginning of the pandemic there was no control over what was happening in the stores. Simply put, there was little to no infrastructure or plan in place to deal with a 40% increase in sales with hits to the supply chain,” he said.
“We also had to deal with a shortage of labor. We had several of our staff out due to illness or caring for someone who was ill.”
Over the past two years, he said, with the help of Ace Corp, they have programs in place to help.
“We can now easily place items on back order and track them; look at substitute items; and use other inventory management tools.” They are signed on with Indeed to help with labor shortages.
“My advice is to accept what is happening as the new normal, develop a plan on how to deal with it, then follow your plan. Control what you can control, fix what you can, and move away from what you cannot.”
Cable said: “Hardware retail, as well as many businesses, have certainly become chaotic, however we feel blessed to have our health, family, friends, business partners and to be in a thriving business. It certainly outweighs anything thrown at us.”