John Perna, president of Hamilton Building Supply.
“That became an additional vehicle that we used to try to get messages frequent out to our people,” Swinney noted. Kodiak shared humorous messages with its employees just to lighten the mood. At the same time, Kodiak was listening to concerns and reassuring employees.
“Communication for me as a leader, through all of this, became a central point that I’ve really learned from,” Swinney said. Kodiak operates more than 80 locations in over 20 states.
John Perna, president of Hamilton Building Supply in Hamilton, N.J. - serving the metro New Jersey, New York, and Philadelphia region, said he sent daily email updates to every employee for 12 weeks straight explaining how the dealer was handling the COVID-19 situation.
“Everyone was concerned about their job, their wellbeing, restrictions from the government,” Perna says. “Sometimes the correspondence took a serious tone and sometimes it was light-hearted.”
“But the entirety of it was to deliver clarity and assurance,” Perna said, noting that dealer was adamant about retaining its entire staff. Hamilton also leveraged mass communication to coordinate and provide timely communication to customers and vendor partners.
“We wanted to be transparent at the very beginning,” Dennis Stine, CEO of Stine Lumber in Louisana.