Coloring a healthier world
Reckitt Benckiser announced it has removed the color from its brand Air Wick logo across social media channels globally to raise awareness of the importance of protecting nature, in support of the World Wildlife Fund’s World Without Nature campaign.
“Because a world without nature is a world without color,” said the company.
A ‘healthier planet’ means protecting people’s health, halting climate change and protecting biodiversity, said Reckitt. “We need to protect the natural world if we’re going to truly embed sustainability into everything we do.”
Air Wick’s partnership with WWF began in 2021. “Our goal is to restore 1.2 billion square feet of wildflower habitats globally and we’re starting to see great progress being made:
- Globally, we are already restoring over 77 million square feet of forest and wildflower habitats;
- In the UK, more than 2 million square feet of wildflower habitats are being restored and protected;
- Reseeding almost 40 million square feet of the Northern Great Plains in the U.S. as native grasslands;
- Preserving 22 species of endangered Australian wildflowers, by undertaking 36 collections.
The loss of nature is a major global crisis: 1 in 5 plant species are at risk from extinction according to last year’s WWF Living Planet Report, said the company. “That’s why Air Wick is on a mission to connect people to nature. But first we need to help nature!”
Alongside other brands such as Carlsberg and Hootsuite, said Reckitt, you’ll see the color disappear from the Air Wick logo. By taking part in this campaign, “we’re raising awareness of this important issue.”
Reckitt Benckiser, is a multinational consumer goods company headquartered in England with brands such as Lysol, Clearasil and more.