Caterpillar gets its kicks
Caterpillar Inc. announced a multi-year sponsorship with Major League Soccer (MLS), the fastest growing sports League in North America.
“Caterpillar is eager to partner with Major League Soccer, as we share a joint commitment to being leaders in the communities where we live, work and play,” said Yvette Morrison, global director of marketing and brand for Caterpillar.
With the highest percentage of millennial and multicultural fans of any U.S. sport, the sponsorship is designed to amplify the Caterpillar brand to a broader, more diverse audience in the U.S. and Canada and to engage with the League’s passionate fans more deeply, said the company.
“We celebrate the people who do the work every day and are constantly looking for new ways to engage with our next generation of employees, customers and their families. This sponsorship provides a perfect opportunity for us to introduce Cat to a broader audience,” said Morrison.
MLS features the youngest and most diverse player pool of any of North American professional sports league with players from more than 82 countries. The firm said sponsorship of MLS supports Caterpillar’s efforts to evolve the brand, and ensure the company is representative of the many employees and customers it serves.
“Caterpillar is a leading, global brand and Major League Soccer is honored to partner with a company whose values and dealer network are committed to building a better, more modern future for soccer communities across the world,” said Carter Ladd, executive vice president of brand alliances and consumer products at MLS.
As a part of the sponsorship, MLS said it will collaborate with Caterpillar to integrate Cat products into the soccer ecosystem. Cat dealers will also have access to exclusive soccer experiences for their operators and customers as well as their families.
“Together, MLS and Caterpillar will engage long-standing customers and the most diverse fanbase in all of sports to positively impact the sport of soccer in the U.S. and Canada,” said Ladd.
Kick-Trick
Caterpillar said it recently collaborated with MLS in development of Cat Trials 12: No Hands, which features U.S. and International Federation of Association Football (FIFA) World Cup soccer legend, DaMarcus Beasley, teaming up with autonomous Cat equipment to make a trick shot.
The Cat Trials 12 video can be viewed at http://www.cat.com/trial12.
Headquartered in New York City, Major League Soccer – celebrating its 27th season in 2022 – features 29 clubs throughout the U.S. and Canada, including 2022 expansion team Charlotte FC and St. Louis City SC, which debuts in 2023.
With 2021 sales and revenues of $51.0 billion, Deerfield, Illinois-based Caterpillar Inc. is a global manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.