Buying gets strategic at Do it Best Market
Do it Best is building on the success of its virtual market format with its spring event. The Do it Best Spring Market, featuring a strong lineup of buying opportunities from the nation’s top vendors, is running online from March 7 to 19.
“While we certainly would have preferred to be together in person for our market, there is still much to be excited about as we continue helping our members grow,” said Do it Best President and CEO Dan Starr. “From the challenges of COVID to the more recent impact of the extreme winter weather across the country, our members and our team continue to demonstrate the very best of our industry. And our spring market provides a great opportunity for our members, Do it Best staff, and our vendors to connect while locking in great deals on in-demand products.”
Eight months into its fiscal year, the Fort Wayne, Ind.-based co-op expects to set a sales record, breaking past the $4 billion mark for the year.
In a video presentation to members, Starr pointed to unprecedented gains in a variety of categories. Heading into the fiscal fourth quarter, warehouse sales are up 28%; grills and grill accessories are up 85%; and lumber sales are up 87%.
"And that’s all before we head into the busy spring selling season," of April, May and June, Starr said.
During the online market, Do it Best dealers enjoy special opportunities including the popular Sneak Peek and the new limited-time Cyber Steals. The market Auditorium features strategic buying presentations from Do it Best lumber, building materials, and merchandising experts, as well as Knowledge Central on-demand training sessions from industry veterans.
“We’re excited to once again provide our members a virtual experience that enables them to maximize buying and savings opportunities, connect with our experts, and help ensure they’re optimized for growth heading into the new year,” Starr added. “And we’re equally excited about the opportunity to gather together again in person at our fall market in September.”
Supply chain disruption
On the topic of raw material shortages, Do it Best's director of communications Randy Rusk explained during a press conference that the disruption of the supply chain has affected the mindset of the co-op when it comes to sourcing and securing product.
"Our team has worked very hard to provide as many opportunities for our members to lock in their product needs for the next six months," Rusk said. "That's a little bit different for us, as markets tend to be focused heavily on deep discounts and seasonal items. We are working diligently with our members to have them focus more on strategic buying for the next six months. [That's a] different approach from a traditional market."
