Business Excellence: Laura Byrne-Harris

Laura Byrne-Harris is the VP of merchandising at Westlake Ace Hardware.

She leads merchandising, marketing and visual planning for the 220+ company-owned Ace Hardware stores nationwide. Laura is passionate about the customer experience and skilled at leveraging data and competitive intelligence to drive top line sales growth.

Her teams have supported the shift to a digital first marketing approach and led the organization into new markets and category segments while maintaining strengths in traditional hardware.

For more about HBSDealer’s Top Women in Hardware & Building Supply program, visit our event website.